102: the optimum length for copy

SMC: School Marketing and Communications
19/04/2017 27 min Temporada 4
102: the optimum length for copy

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Episode Synopsis

Brad and Scully discuss the role of social media in internal communications; and YouTube's  10,000 view limit for content creators. In addition, they examine the optimum length for copy. Brad and Scully interview imageseven Senior Account Manager, Caitlin du Toit, regarding responding to negative feedback on social media. This week's school marketing example: Nike's engaging use of WhatsApp, demonstrating how tailoring your marketing can be very effective. The rants and raves segment looks at the massive failure of Pepsi's latest advertisement.

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