It’s time for another episode of SMB Wisdom.
In this episode, Alice speaks with Belinda Sigismundi from Macpherson Kelley about Intellectual Property Essentials.
Belinda’s genuine passion for all things intellectual property is demonstrated by the integral role she plays in bringing her clients’ innovations to life. Belinda is committed to understanding the needs and wants of her clients to maximise the value in their IP assets.
Belinda has known from day one that she wanted to dedicate her life to the practice of IP law. From working with small businesses where getting IP strategies and protection right can mean the survival of their business to managing large multi-jurisdictional IP portfolios for well-known global brands, Belinda provides solutions as innovative and impactful as her clients’ ideas. Belinda sees her role as guiding her clients through their IP journey from creation and protection to commercialisation and enforcement of their valuable trade marks, designs, copyright and trade secrets.
Her clients use words like trust, value, certainty and transparency to describe how Belinda interacts with them. Ultimately it is her focus on always putting herself in her clients’ shoes and providing strong, bold recommendations that delivers her great results for them and, in return, their loyalty for her.

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