In this episode, Martin shares his path from leading global marketing for Flutter at Google to founding SendToWin, a lead generation agency built entirely without venture capital.We discuss:The rationale behind bootstrapping after previous VC-backed venturesStrategic cash flow management and client diversificationPricing, payment terms, and reducing early churnCritical turning points, including technical failures and contract dilemmasThe impact of hiring a CFO and structuring for sustainable growthA rigorous conversation about building operational resilience, making difficult financial decisions, and scaling with discipline.Learn more about SendToWin: https://sendtowin.com/Powered by Kapwork.

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