Too many marketers make their campaigns the cornerstone of their branding work, when it should be the ongoing conversation that needs to be centrestage. The travelling professor postulates a new starting point for brands in 2021.You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessorYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/See omnystudio.com/listener for privacy information.

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