Should marketing use the sustainability angle?

19/04/2022 10 min Temporada 2 Episodio 83
Should marketing use the sustainability angle?

Listen "Should marketing use the sustainability angle?"

Episode Synopsis

Did you know that in 2018 alone, Volkswagen's carbon footprint was more than annual greenhouse gas emissions of Australia? No doubt, the automotive sector is the least innocent when it comes to polluting the environment. Other than this, the fashion industry with its fast fashion trends, the cosmetics industry with the impact they have on animal and plant life, the food and beverage industry with the amount of plastic they develop. These are just a few examples, but it has become increasingly important for brands to focus on its action towards sustainability and reducing carbon footprint in a much more focused way. But should a brand be talking about its sustainability efforts and if yes, how? Let's figure it out in today's episode of Smarter With Sid.You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukhFollow Siddharth Deshmukh on Instagram: https://instagram.com/thetravellingprofessorFollow Siddharth Deshmukh on Twitter: https://twitter.com/edgysid?s=09You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://shows.ivmpodcasts.com/featured.See omnystudio.com/listener for privacy information.