Try this experiment before listening to the episode - Open any YouTube video and watch the entire advertisement before the video without skipping it and make a note of when the advertisement lost your attention. Every marketer needs to understand attention better to traverse the attention economy. Listen to this episode to understand the concept of attention better.You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukhFollow Siddharth Deshmukh on Instagram: https://instagram.com/thetravellingprofessor?utm_medium=copy_linkFollow Siddharth Deshmukh on Twitter: https://twitter.com/edgysid?s=09You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://shows.ivmpodcasts.com/featuredSee omnystudio.com/listener for privacy information.

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