Andy Scales, Founder of highly decorated Australian PR agency CampaignLab, discusses how PR has changed over the past 10 years. Andy deep-dives earned media, where media mentions sit as we near 2023, and what activities are generally undertaken in leading PR campaigns. Guest:Andy Scales is the Founder and Director at CampaignLab, a PR and brand engagement agency established to help clients join conversations its customers are having. At CampaignLab, Andy has won and worked on accounts for Fiji Airways, Oppo, Love Honey, Fuji Film, Intercontinental and Hertz. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

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