How to Successfully Measure Sales and Marketing Attribution in HubSpot

SmartBug on Tap
01/12/2020 7 min Temporada 2 Episodio 14
How to Successfully Measure Sales and Marketing Attribution in HubSpot

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Episode Synopsis

On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot. Jen discusses the following tips: 1. Ensure your data is clean.2. Determine what the C-suite cares about.3. Set a baseline of metrics.4. Start with the sample reports.5. Optimize and double down on the metrics that are working.

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