3 Ways Marketing Teams Can Help Shorten Sales Cycles

SmartBug on Tap
04/06/2019 6 min
3 Ways Marketing Teams Can Help Shorten Sales Cycles

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Episode Synopsis

Inbound marketers today are armed with a serious amount of data. And that data can be used to help a sales team close deals faster. In this episode of SmartBug on Tap I covered the three main ways I like to approach this challenge: segmentation, personalization, and well crafted lead nurturing campaigns. All three of these tactics will give your leads the "I am a special snowflake" feeling and really help build trust.

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