In episode 29, we’re talking about agetech, an emerging and fast-growing niche in the startup world. Agetech focuses on technology and innovation that helps improve the lives of older adults.

Older adults (over the age of 65) are the fastest growing demographic group in the world. And in mature economies, such as Europe and North America, these people also have disposable income.

In 2015, in the European Union alone, the silver economy was estimated at 3.7 trillion euros.

Some new words we’re explaining in this episode include: disposable income, to age in place, wearables, and savvy.

If you want to keep practicing the words you've learned in this lesson, sign up to get access to the free transcript that goes with this episode.
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Our goal is to help startup professionals take their English from intermediate to advanced in under 10 minutes a day. In each episode, we'll talk about a topic related to the startup world, and we'll learn some vocabulary that you can use to sound more natural in your day-to-day business interactions in English.

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