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Listen "Sandy Rogers - Invest in Building Loyalty"
Episode Synopsis
Sandy Rogers is the leader of FranklinCovey’s Loyalty Practice, a FranklinCovey offering which helps organizations increase customer and employee loyalty. Prior to FranklinCovey, he was a senior vice president at Enterprise Rent-A-Car.
Before making his way to Enterprise, Sandy worked in marketing at Apple and brand management at P&G. Sandy has a bachelor’s degree from Duke and an M.B.A. from Harvard Business School.
Sandy's book, Leading Loyalty: Cracking the Code to Customer Devotion is available on April 16th. You can pre-order it now!
We discuss:
What are the three pillars of loyalty and how was it built into the culture at Apple?
What is it about a customer that 'proves' loyalty? How is customer loyalty defined?
What is your favorite example of a company that embodies loyalty and has created loyal customers?
Sponsor:
BetterHelp - Get 10% off your first month - https://betterhelp.com/smart
Donate:
Donate here to support the show!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Before making his way to Enterprise, Sandy worked in marketing at Apple and brand management at P&G. Sandy has a bachelor’s degree from Duke and an M.B.A. from Harvard Business School.
Sandy's book, Leading Loyalty: Cracking the Code to Customer Devotion is available on April 16th. You can pre-order it now!
We discuss:
What are the three pillars of loyalty and how was it built into the culture at Apple?
What is it about a customer that 'proves' loyalty? How is customer loyalty defined?
What is your favorite example of a company that embodies loyalty and has created loyal customers?
Sponsor:
BetterHelp - Get 10% off your first month - https://betterhelp.com/smart
Donate:
Donate here to support the show!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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