Fred Schebesta is an iconic Australian entrepreneur, award-winning marketer, and media commentator. His company, Finder.com, is the world's foremost comparison website. Active in over 80 countries, Fred explains that it operates as a global – rather than Australian – company.  On this episode of Smart Dust, Fred reflects on his company's incredible but challenging path to success. He explains how Finder.com overcame five Google penalties, and how he is no longer the business' 'ghost'.    Fred also delves into the world of cryptocurrencies. He explains his latest business venture, HiveEx. The cryptocurrency brokerage firm predominantly communicates with customers via WhatsApp.

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