Thought leadership – in its various forms, is a topic we have covered in a number of episodes over the years. Done well, it can be a game-changer for agency marketing, sparking and re-igniting meaningful prospect and client conversations. However, there are a number common hurdles I tend to encounter when speaking with agency founders which means that great content either never gets made, or worse, is created but not optimised. To really get to grips with how to master thought leadership I got together with Mark Wellings, co-founder and client services director at specialist thought leadership agency Grist. Mark and his team work with leading B2B brands like PwC, PA Consulting and DLA Piper delivering insight-led programmes designed to fuel sales pipelines. In this episode, Mark shares his 6 Golden Rules of Thought Leadership – so grab a pen and paper, there are marginal gains a-plenty! Mark's recommended read is the ever-popular Win Without Pitching Manifesto by Blair Enns, listen in and find out how to win a copy. As I know so many of you are keen cyclists, you may also be interested in Mark's own book RIDE! RIDE! RIDE! The Story of British Track Cycling. Also mentioned in this episode: The Leadership Book by Mark Anderson You can of Grist's insights here.

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