Whether going into battle with procurement to defend agency day rates, or agreeing the scope of a project for the available client budget – our ability to confidently and effectively negotiate can make a tangible difference to our bottom line.   In this episode of Small Spark Theory, I'm joined by ex-corporate lawyer, author and negotiation expert Hilary Gallo. Hilary and I met earlier this year at a Business for Bohemians workshop run by the brilliant team at the Idler.  I realised that his approach, honed over 25 years of solving complex, multi-million pound corporate deals and explored in his book; The Power of Soft, was ideal for the many agency teams I have worked with who continually struggle when faced with the negotiating might of larger client organisations.   Luckily, I managed to negotiate my way into Hilary's busy schedule to find out his top tips. So grab a cuppa and tune in - it's easier than you think!   As always, we've got a competition for you and will be giving a lucky listener a copy of The Power of Soft. Listen in to find out how to win.   Follow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheory   For more information on improving your agency new businesses effectiveness, please get in touch.

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