Listen "How Local Publishers Can Compete with Google and Meta"
Episode Synopsis
This week Paul is joined by Kenny Katzgrau, Founder and CEO of Broadstreet and Publisher of Red Bank Green.
Kenny tells the story of his journey from software development to digital advertising and local publishing. They explore the challenges faced by local publishers and how Broadstreet aims to support them by providing effective advertising solutions. The conversation also touches on the importance of understanding local businesses' needs and fostering community engagement.
Links:
Broadstreet
Red Bank Green
Kenny Katzgrau - LinkedIn
Register for Broadstreet's March 12th webinar, "How to Sell Digital Advertising in 30 Minutes": https://us02web.zoom.us/webinar/register/6117405700167/WN_5sUfz4LvSwyj5KmdnklCbQ
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Click here to schedule a call
---
Subscribe to my newsletter: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices
Kenny tells the story of his journey from software development to digital advertising and local publishing. They explore the challenges faced by local publishers and how Broadstreet aims to support them by providing effective advertising solutions. The conversation also touches on the importance of understanding local businesses' needs and fostering community engagement.
Links:
Broadstreet
Red Bank Green
Kenny Katzgrau - LinkedIn
Register for Broadstreet's March 12th webinar, "How to Sell Digital Advertising in 30 Minutes": https://us02web.zoom.us/webinar/register/6117405700167/WN_5sUfz4LvSwyj5KmdnklCbQ
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Click here to schedule a call
---
Subscribe to my newsletter: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Small Press, Big Ideas
Revenue promiscuity and local news
03/11/2025
A shot at fixing fragmented communities
27/10/2025
Reimagining Local Media at Scale
06/10/2025
Bonus: The Journalism Salute
02/10/2025
Pulitzers and playbooks for local news
15/09/2025
Inside the Mission Driven News Revolution
08/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.