Today’s episode dives into a topic that’s got A LOT of emotional charge in the marketing and creative industry …we even questioned whether we should discuss this but we decided we couldn’t NOT talk about THE JAGUAR REBRAND 👀 But it’s not just about Jaguar. We unpack how polarizing opinions can sometimes oversimplify complex topics and why, although people don’t see diving into nuances and sexy, it IS the key to learning and growth in marketing. We also look at other famous rebrands (hello, Snoop Dogg and Apple!) and for those of you who want to check out the Austrian mobile ad where Snoop pops out of the freezer, here’s the link https://www.youtube.com/watch?v=JIg7wQ3iIJA We also have to correct misinformation on the podcast, Leoni realised it was way further back than she said BUT it’s ok, these things happen sometimes Key Takeaways ▶ There can be less drastic steps to a rebrand Not at all, there are different stages leading up to this size of a rebrand, such as a facelift or building a new product line for a new audience. ▶What is the shock factor and why does it work? The shock factor in marketing is used to startle the audience by going against norms and expectations. This helps with brand recall. ▶ People give you respect on the road when you drive a Jaguar And Leoni might buy a Jaguar when she gets the money because of said shock factor. It works. About Your Hosts ▶ Khaled stacked up an impressive +14 years experience working at Ad agencies, client side and SaaS technology firms. Specializing in enabling flagship global brands, he helps them to harness the power of creative design and communication to overcome advertising challenges. ▶ Leoni comes armed with 8 years in performance marketing and automation, supporting businesses across many verticals, from start ups to eCommerce giants to embrace the power of data, automation and AI in performance. Together, we offer a unique blend of creativity, performance paired with a cosy feeling and great snacks 🥟 If you wanna say hey, connect with us on LinkedIn https://www.linkedin.com/in/leoni-parkinson/ https://www.linkedin.com/in/khaledhalwani/

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