ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 72: It's All in The Name"
Episode Synopsis
Steve talks about one of his favorite subject: branding. And it’s not just for big “brands” like Coca-Cola and Whole Foods; branding is important to small businesses and entrepreneurs as well. Steve interviews Carey Smith, the CBA of a company with a unique name and brand. Listen to the podcast to find out what CBA stands for!
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