What happens when a brand strays too far from its roots? In this episode, we dive into the curious case of a Shelby-branded F250 truck and the controversial rebranding of the Mustang into an electric SUV. Once synonymous with high-performance race cars, Carroll Shelby’s name now appears on vehicles far removed from his legacy—raising questions about brand integrity.You'll also hear a real-world story of an IT company that started plowing snow—and how that move muddied its message. These examples reveal the risks of stretching a brand too far just to chase new revenue.If you want your brand to stand out for the right reasons, it’s time to get serious about clarity and consistency.Watch now to explore what your brand really stands for—and why it matters more than ever.

Ver todos los episodios