In this conversation, Tracy Jepson and Jac White explore the realities of entrepreneurship, particularly for women. They discuss the challenges of starting a business, the importance of sales strategies, and the need for flexibility in client relationships. Jac shares her insights on overcoming sales anxiety, understanding financial needs, and the significance of building relationships for sales success. They also touch on the concept of good versus bad money and the process of pivoting in business. In this conversation, Jac White and Tracy Jepson discuss the challenges and excitement of building businesses that empower women, the importance of balancing personal and professional life, and the need for integrity in business relationships. They explore the evolving landscape of entrepreneurship, the significance of understanding customer needs, and the value of saying no to maintain focus and integrity. The discussion emphasizes the importance of personal growth, learning, and building a supportive community for women entrepreneurs.   Chapters 00:00 Introduction to Entrepreneurship and Sales 03:00 The Reality of Starting a Business 06:08 Navigating Client Relationships and Expectations 08:58 The Importance of Flexibility in Business 12:01 Overcoming Sales Anxiety and Pricing Challenges 15:00 Building Relationships for Sales Success 17:48 Understanding Financial Needs in Business 20:55 The Value of Good Money vs. Bad Money 23:55 The Process of Pivoting in Business 27:51 Passion for Women and Money 29:12 Building a Business: The Challenges of Growth 30:56 Balancing Personal and Professional Life 36:41 Navigating the Noise: Selecting Growth Opportunities 41:20 Understanding Customer Needs in a Noisy Market 48:37 Integrity in Business: Building Trust and Relationships

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