In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $15M Series A late last year.Tune in as Jared shares:His journey from Answers.com to leading a funded ad tech startupHow raising capital is changing Aditude's approach to the marketWhy he thinks Session RPM is the one metric to rule 'em allThe unique insight that led to the creation of their cloud wrapperThe need to be skeptical about winning bid prices received from SSPsHow to use dynamic bid floors to eke out more revenueWhy industry classification of MFA sites may be misleadingHope you enjoyed this episode! While you're here...Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

Ver todos los episodios