In this debut episode of Sleepy Business Stories, we drift back to the late 1990s to explore the rise and fall of Pets.com—a dot-com-era startup that captured hearts with a sock puppet and a dream of disrupting pet care. Told in a soothing, unhurried tone, this bedtime business story unpacks the hope, hype, and hard lessons of an ambitious e-commerce pioneer.
No breaking news. No hot takes. Just a thoughtful tale of innovation, optimism, and the gentle reminder that even when companies fade, their ideas can live on.

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