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Listen "SBP 024: What Marketers Don't Know. With Tom Roach"
Episode Synopsis
In this week's episode, we are thrilled to welcome Tom Roach, the VP of Strategy at JellyFish, a marketing performance company.
During our conversation with Tom, we'll explore a wide range of themes that are top of mind for marketers in today's rapidly evolving landscape. We delve into some thought-provoking questions frequently on marketers' minds, such as the value of advertising, the importance of purpose and how it can be a critical driver of success in marketing, and explore the nuances of ROAS and ROI.
So, be sure to tune in and join us for this great episode!
____________
Our Guest:
Follow Tom Roach: https://www.linkedin.com/in/tom-roach-5b468026/
Follow JellyFish: https://www.linkedin.com/company/jellyfishglobal/
Tom's Blog: https://thetomroach.com/
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The Sleeping Barber Podcast:
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
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Literature and Links:
Why Advertising Will Never Die: https://thetomroach.com/2022/06/06/why-advertising-will-never-die/
Modern Marketing Myopia is Losing Perspective: https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/
The Most Valuable Business Tool Ever Invented: https://thetomroach.com/2020/11/12/the-most-valuable-business-tool-ever-invented/
Most Marketing is Bad Because it Ignores the Most Basic Data: https://thetomroach.com/2020/11/10/most-marketing-is-bad-because-it-ignores-the-most-basic-data/
The Stupidity of Sameness and the Value of Difference: https://thetomroach.com/2020/11/09/the-stupidity-of-sameness-and-the-value-of-difference/
Beware of ROAS, ROIs Dangerous Digital Twin: https://thetomroach.com/2022/10/22/beware-of-roas-rois-dangerous-digital-twin/
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Timestamps
0:47 - Intro
2:43 - Is there value in advertising?
6:05 - Are Superbowl ads worth the cost?
8:12 - Advertising as a strong force vs. a weak force
13:40 - Why the pendulum is swinging back to brand from performance advertising
18:03 - Amazon is one of the worlds largest advertisers.Is Tesla next?
22:03 - Open letter to CMOs - the value of brand building
27:39 - The different levers of brand building
30:31 - Bothism and balance in short and long-term marketing
32:43 - Difference vs. Differentiation - are they the same?
38:57 - Is differentiation sustainable?
41:13 - Purpose
43:15 - When purpose works
47:14 - ROI and it's evil twin ROAS
54:18 - How and what to consider for brand measurement
59:49 - More about Tom
1:02:03 - Post Pod
____________
Where to Listen:
Apple Podcasts: https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324
Spotify:...
During our conversation with Tom, we'll explore a wide range of themes that are top of mind for marketers in today's rapidly evolving landscape. We delve into some thought-provoking questions frequently on marketers' minds, such as the value of advertising, the importance of purpose and how it can be a critical driver of success in marketing, and explore the nuances of ROAS and ROI.
So, be sure to tune in and join us for this great episode!
____________
Our Guest:
Follow Tom Roach: https://www.linkedin.com/in/tom-roach-5b468026/
Follow JellyFish: https://www.linkedin.com/company/jellyfishglobal/
Tom's Blog: https://thetomroach.com/
____________
The Sleeping Barber Podcast:
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
____________
Literature and Links:
Why Advertising Will Never Die: https://thetomroach.com/2022/06/06/why-advertising-will-never-die/
Modern Marketing Myopia is Losing Perspective: https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/
The Most Valuable Business Tool Ever Invented: https://thetomroach.com/2020/11/12/the-most-valuable-business-tool-ever-invented/
Most Marketing is Bad Because it Ignores the Most Basic Data: https://thetomroach.com/2020/11/10/most-marketing-is-bad-because-it-ignores-the-most-basic-data/
The Stupidity of Sameness and the Value of Difference: https://thetomroach.com/2020/11/09/the-stupidity-of-sameness-and-the-value-of-difference/
Beware of ROAS, ROIs Dangerous Digital Twin: https://thetomroach.com/2022/10/22/beware-of-roas-rois-dangerous-digital-twin/
____________
Timestamps
0:47 - Intro
2:43 - Is there value in advertising?
6:05 - Are Superbowl ads worth the cost?
8:12 - Advertising as a strong force vs. a weak force
13:40 - Why the pendulum is swinging back to brand from performance advertising
18:03 - Amazon is one of the worlds largest advertisers.Is Tesla next?
22:03 - Open letter to CMOs - the value of brand building
27:39 - The different levers of brand building
30:31 - Bothism and balance in short and long-term marketing
32:43 - Difference vs. Differentiation - are they the same?
38:57 - Is differentiation sustainable?
41:13 - Purpose
43:15 - When purpose works
47:14 - ROI and it's evil twin ROAS
54:18 - How and what to consider for brand measurement
59:49 - More about Tom
1:02:03 - Post Pod
____________
Where to Listen:
Apple Podcasts: https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324
Spotify:...
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