Self-storage isn’t just extra space—it’s one of the fastest-growing real estate opportunities with steady returns and tax advantages waiting for savvy investors.SummaryIn this episode, Heidi Henderson interviews Marc Goodin, CEO of Storage Authority Franchise, discussing the lucrative world of self-storage investing. Marc shares his journey from civil engineer to self-storage expert, highlighting the profitability and tax advantages of this asset class. The conversation covers the development process, common mistakes investors make, and the importance of understanding local market dynamics. Marc emphasizes the support provided through franchising and the potential for significant returns in the self-storage market. Listeners will gain insights into why self-storage is a compelling investment opportunity and how to navigate the complexities of the industry.Contact info: Email: [email protected] Phone: 860-830-6764 LinkedIn: www.linkedin.com/in/marcgoodinstorageauthority Website: www.storageauthorityfranchise.comTakeawaysSelf-storage is a profitable real estate business.The market for self-storage is growing steadily.Investors can benefit from tax advantages in self-storage.The development process is crucial for success in self-storage.Understanding local market dynamics is key to self-storage success.Self-storage has a low failure rate compared to other real estate investments.Franchising offers support and guidance for new investors.Building a self-storage facility can be a lucrative venture.Mistakes in self-storage investing can be costly and should be avoided.The auction process can help recover costs from defaulting tenants.Chapters00:00 Introduction to Self Storage and Marc's Journey04:34 The Evolution of Self Storage Franchising07:31 Market Insights and Location Strategies10:35 Why Self Storage is a Profitable Investment13:39 The Secret Sauce of Storage Authority16:28 Navigating the Self Storage Market19:29 Tax Advantages of Self Storage Investments22:37 Future Trends in Self Storage25:35 Common Mistakes in Self Storage Investments28:40 Building vs. Buying Self Storage Facilities34:22 Introduction to Coaching and Support36:46 Building a Team for Success40:18 Navigating the Construction Process43:36 Franchise Structure and Financials48:18 Understanding Auctions and Tenant Payments51:59 Identifying the Ideal Candidate for Self-Storage Investment01:01:54 Introduction to Self-Storage Investing01:02:24 Marc's System for Fast-Tracking Success

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