Your host, Kelley O'Hara, talks with the Owner of Catapult Bookwriting, Mike Ulmer. Mike's path to becoming a storytelling maestro was both unique and inspiring. As a child, he found storytelling to be a natural outlet in a household where attention was scarce. His acceptance into a journalism program marked the beginning of a career that would be as challenging as it was rewarding. A pivotal moment came during his time at an oil exploration camp, where he realized the need for significant changes in his life.His battle with bipolar illness and his experiences as a sportswriter for teams like the Toronto Maple Leafs and the Toronto Raptors provided him with a wealth of stories and insights. However, it was his transition to working with business professionals that highlighted a common issue: many people do not fully understand or appreciate the power of their own stories.Mike emphasized the lasting impression a well-told story can leave on an audience. He shared techniques for effective storytelling, such as crafting a powerful proposition, leveraging personal backstories, and offering valuable advice to captivate listeners. He also stressed the importance of asking questions and connecting on a deeper level to unearth meaningful narratives.To learn more about Mike's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about SpeakerTunity? Check out the website at www.speakertunity.com.

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