Bradley Jacobs, founder of Mylance, dives into the power of thought leadership content on LinkedIn for fractional executives and independent consultants. He addresses common objections to posting on the platform and emphasizes the importance of sharing authentic, personal experiences rather than self-promotion. Bradley explains how consistent posting builds trust and legitimacy with your audience, ultimately leading to more inbound leads and easier sales conversations. He provides practical advice on content creation, suggesting topics based on professional experiences and encouraging listeners to start with simple written posts before progressing to video content. Bradley also debunks the myth that one's knowledge is too common to be valuable, reminding listeners that their expertise can be highly valuable to potential clients.


00:00 Intro
00:23 Thought Leadership Content on LinkedIN
04:13 Why is posting Thought Leadership content on LinkedIn worth it? 
09:03 What Type of Content Should You Publish?
10:03 Just Get Started
11:35 Defeating Imposter Thoughts
13:40 Closing Thoughts

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