In this revealing conversation, sales consultant and coach Christopher Filipiak joins Bradley Jacobs to discuss his journey from engineer to sales expert. Christopher shares how he helps CEOs succeed at their own sales work by combining strategy, execution, and mindset transformation. With his background in engineering and data analytics, Christopher brings a unique perspective to sales operations, explaining why many businesses struggle with sales and why CEOs should often drive revenue themselves. He outlines effective outbound strategies for fractionals with limited time, emphasizing consistency in cold outreach, relationship nurturing, and content creation. Christopher also addresses the mindset shifts necessary to overcome sales-related fears, reframing selling as "an expression of love" rather than a transaction. He concludes with five powerful daily habits for entrepreneurs: making sales, gaining clarity on desired outcomes, feeling your feelings, using your calendar effectively, and thinking through cause and effect.Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/Connect with Christopher Filipiak: https://www.linkedin.com/in/christopherfilipiak/ChristopherFilippiak.com00:00 Introduction to Christopher Filipiak00:53 Christopher's journey from engineering to sales06:28 Effective nurturing strategies for lead lists09:22 Making the most of limited business development time12:10 Consistency trumps perfect strategy13:24 Why website work doesn't move the needle13:54 Selecting strategies based on cause-effect, not comfort15:52 Creating genuine LinkedIn connection messages19:16 Handling rejection in outreach20:30 Reframing sales as an expression of love24:32 Applying the service mindset to product consulting26:29 How engineering background shapes sales approach29:04 Effective and ineffective ways to use AI in sales31:54 Five daily habits for CEO success34:15 Where to find Christopher Filipiak

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