If you are a coach and you have ever spiraled about pricing, this episode is for you. Whether you are brand new to coaching or have been in the game for a while, pricing your services can feel confusing, emotional, and wildly inconsistent. In this episode, Liv Chapman breaks down how to confidently decide what to charge without underpricing yourself or pushing your ideal clients away.This conversation goes beyond surface level advice and tackles the real questions coaches need to ask before landing on a price. Liv shares how pricing is not about random numbers, trendy offers, or copying what someone else is doing online. It is about understanding the transformation you provide, the market you are stepping into, and the level of professionalism you bring to your work.Liv also pulls back the curtain on real data from the coaching industry, including what credentialed coaches are actually earning and why training and experience matter more than most people want to admit. If you want to build a sustainable coaching business that clients take seriously, this episode will challenge some popular myths and help you rethink how you approach pricing altogether.By the end of this episode, you will walk away with clarity, grounded confidence, and a practical framework you can use to set prices that feel aligned, ethical, and powerful. No hype. No gimmicks. Just a smarter way to think about what your coaching is worth.In this episode, we cover:How to confidently price your coaching servicesWhat coaches are actually paying for when they hire youThe biggest mistakes coaches make when setting pricesWhy transformation matters more than session lengthHow credentialing and professional training impact incomeReal pricing data from the coaching industryHow to know if your niche and offer are in demandWhat it takes to say your price out loud without flinchingBuilding a sustainable coaching business that lastsIf pricing has been the thing keeping you stuck, hesitant, or second guessing yourself, this episode is a must-listen.Free Resources from Inner Glow Circle:Get Access to Free Workshop: Get Paid to Coach Book a FREE Six-Figure Strategy Session with team IGC⁠Inner glow circle coaching school, olivia chapman, how much should coaches charge, what to charge as a coach, coaching pricing, coaching prices explained, life coach pricing, how to price coaching services, coaching rates per hour, life coach rates, how much do life coaches charge, coaching business pricing, how to set coaching prices, coaching packages pricing, pricing coaching services, undercharging as a coach, confidence in pricing coaching, coaching industry pricing, ICF coaching rates, credentialed coach income, coaching sales confidence, how to talk about pricing on sales calls, coaching transformation pricing, professional coach pricing, starting a coaching business pricing, how to stop underpricing coaching

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