In the first of a multipart series, the guys dive into the topic of direct sales, starting with the exploration of its various methods and challenges. Caleb shares insights from his 30+ years of direct sales experience and deconstructs some of the common myths associated with direct sales, such as the idea of a "natural-born salesperson".  The guys emphasize the importance of direct human interaction over solely relying on marketing technology. They also address the mental and emotional toll of direct sales, highlighting the need for resilience and support.Interested in direct sales or want some ideas on how to get better at it?  Then definitely check out this series, starting here with Part One on the platform of your choice!Special thanks to Indicium for editing this episode!

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