There is a little known secret that will make your clients buy literally ANYTHING from you.It's not a product. It's a feeling.Safe. The super obvious emotion you need your potential customer/client to feel if they are ever going to buy from you.It may sound obvious, but in this episode, Coach Jess points out the sneaky ways our brains create the OPPOSITE of a safe environment when we're selling (products, ideas or ourselves).Listen up for Jess's 3 Sales Musts that will leave people feeling safer with you than with Smokey the Bear.Mentioned in this episode:Fun Money Redirect

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