The logistics industry is complex, with multiple players. As it’s so vast, there are innate gaps and challenges. In an attempt to narrow those and alleviate pain points, technology is playing a significant role. e2log leaders and industry experts John Donnelly III, Co-Founder and CRO, and Adolph Colaco, Founder and CEO, joined Simply Shipped host Daniel Litwin to discuss the big picture of logistics, supply chains, and technology in this debut episode.Colaco shared, “Supply chains are complex in terms of their construct. I’ve been able to work on all these dimensions in many parts of the world in 75 countries. What many don’t realize is if you receive a product in North America, it’s gone through a complex journey.”Donnelly also has a rich career in logistics and technology. He was immediately excited about coming aboard at e2log. “The technology is easy to use, and the customer impact is fast. We’re excited to delight customers on a global scale and educate them on the buyer’s journey.”Their collective knowledge and the expertise of their entire team shaped their vision for the technology. Colaco recalled, “It was shocking to look at the technology, or lack thereof, in the logistics space. Most of the largest companies in the world use the Microsoft suite of products to run their logistics.”While the procurement side of supply chains is more standardized with ERP (enterprise resource planning) platforms, there are many more facets. From a platform perspective, e2log strives to bring the B2C experience into the B2B world of logistics. “Strategically, we want to simplify technology usage for logistics,” Colaco said.With that foundation, the company looks to transform the logistics technology landscape and empower all the stakeholders involved.

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