In this episode, Erin and Donal discuss the importance of effective communication in sustainability and the consequences of greenwashing.They highlight the need for transparency, brand credibility, and regulatory compliance. They also explore the benefits of communicating sustainability well, such as building trust with customers and B2B partners.Donal provides tips for businesses to improve their sustainability communication, including being detailed and specific, telling a story, and providing proof points.They also mention examples of companies that excel in sustainability communication, such as Ben & Jerry's and Patagonia.TakeawaysEffective communication is crucial in sustainability to build trust and credibility.Greenwashing, or misrepresenting environmental claims, can have detrimental effects on a business's brand reputation.Transparency and accurate reporting are essential for regulatory compliance.Communicating sustainability well can lead to benefits such as brand trust and stronger B2B relationships.Businesses should be detailed, concise, and provide proof points in their sustainability communication.Examples of companies that excel in sustainability communication include Ben & Jerry's and Patagonia.For more information, visit: https://www.ensoimpact.com/ 

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