Featuring a conversation with Shanta Zurock, Director of Reimbursement with Innomar Strategies.Denise Balch, Project Manager, Simplify Prior Authorization, speaks with Shanta about the evolution of prior authorization programs and some of the key challenges in the prior authorization journey for patients and payers. Shanta will also share insights into the challenges of multi stakeholder collaboration and consensus when considering changes to improve prior authorization. They will also explore the SPA agenda and the benefits of using digital technology to improve the process. Shanta has an extensive knowledge of the healthcare, insurance and drug environment in Canada, including reimbursement issues. Prior to joining Innomar, she was a senior professional in the pharmaceutical environment, and has spent time as a clinical pharmacist, insurance drug plan manager, and pharmaceutical market access professional. She has an extensive knowledge of the healthcare, insurance and drug environment in Canada.

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