Electricians In this episode, we speak days sell us the dream, not just the product—whether it's the ideal body from hitting the gym or the safety of a family car. I got hooked by an ad for ratchet straps on Instagram. Not because I love straps, but because I wanted to avoid the disaster of ladders falling off my roof. It's all about the peace of mind, right?We've applied this strategy to our marketing. By sharing real stories of lightning damage and showing what the device looks like, we've seen a huge uptick in interest. It's not just a gadget; it's about safeguarding your home.So, in this chat, we're going to unpack how shifting focus from the product to the outcome can resonate with your audience. It's a game-changer, and I'm excited to share these tips with you.  🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE 🤔 Questions? Ask me on Instagram 👉🏼 HERE 🤝 Work with Alan 👉🏼 HERE

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