ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Manage a CX Crisis? with Mary Catherine"
Episode Synopsis
How can customer experience (CX) teams turn crises into opportunities for growth and action?
In this episode, Shilpa is joined by Mary Catherine, a seasoned customer experience leader at Autodesk. Known for her expertise in creating actionable insights from customer feedback, Mary shares valuable lessons on CX strategies, handling crises, and the power of listening to both internal and external customers.
Through Mary’s journey at Autodesk, she reveals how the team transformed negative feedback into a powerful driver of change, earning customer trust and executive buy-in along the way.
Shilpa and Mary discussed:
Turning Feedback into Action
Getting Executive Buy-In
Building Trust in B2B CX
Celebrating Wins with Skeptics
Advice for CX Newcomers
In this episode, Shilpa is joined by Mary Catherine, a seasoned customer experience leader at Autodesk. Known for her expertise in creating actionable insights from customer feedback, Mary shares valuable lessons on CX strategies, handling crises, and the power of listening to both internal and external customers.
Through Mary’s journey at Autodesk, she reveals how the team transformed negative feedback into a powerful driver of change, earning customer trust and executive buy-in along the way.
Shilpa and Mary discussed:
Turning Feedback into Action
Getting Executive Buy-In
Building Trust in B2B CX
Celebrating Wins with Skeptics
Advice for CX Newcomers
More episodes of the podcast SimplifiCXM
Succeeding as a CX leader in 2025
29/04/2025
Supercharge CX and Marketing partnerships
06/08/2024
Episode 7: Making sense of Unstructured Data
12/06/2023
Episode 6: The ROI of Customer Experience
15/05/2023
In God we trust