In this episode of Simple Tech Talk, Ceres Brouwer interviews Sébastien Audoux, a leading figure in sports media and digital transformation. With over 20 years of experience, including spearheading Canal Plus's digital strategy and live sports innovation, Sébastien shares insights into how AI is revolutionizing the sports media landscape. The discussion dives into AI's role in making production faster, scalable, and more efficient—transforming workflows from highlight generation to real-time, personalized feeds. Sébastien also tackles the challenges of balancing AI-driven efficiency with the need for human creativity in storytelling.Throughout the episode, Sébastien sheds light on overcoming industry resistance to innovation, the impact of shifting viewer habits, and how AI is enabling hyper-personalized content for fans worldwide. He offers a unique perspective on the future of sports broadcasting, emphasizing the importance of adapting and learning to remain relevant in a rapidly changing world.Chapters:00:00 – Introduction to Sébastien Audoux and his journey in sports media02:13 – Revolutionizing workflows: From analog to digital in sports production05:54 – AI as a game-changer: Faster, scalable production and efficiency09:11 – Using AI to create instant, multi-platform highlights after games12:01 – AI’s role in freeing up creative minds for storytelling16:43 – Overcoming industry resistance to innovation and AI22:17 – Engaging younger audiences through personalized content26:33 – Making youth sports accessible with AI-powered, automated production31:52 – The “active inertia” complex: Why some resist change in sports media38:07 – Risks of AI and the potential for misinformation in sports media43:53 – The future of sports feeds: Moving towards hyper-personalized viewing46:28 – Final advice for leaders on adapting to AI and staying open to changeLinks and Resources:Sébastien Audoux on LinkedInCeres Brouwer on LinkedInSimplify Tech Website

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