In this episode, we sit down with Victoria Sakal, Head of Growth at Wonder, to discuss how AI is reshaping growth strategies, product marketing, and customer engagement. Victoria brings over a decade of experience from working with major brands like Pfizer, Unilever, and Refine Labs, and she shares her insights on integrating AI into marketing, product strategies, and business operations. The conversation covers how businesses can balance human capital with AI technologies, ethical considerations in data and privacy, and how entrepreneurs can leverage AI without falling for the buzzword trap. Victoria also touches on the challenges of ensuring AI adoption without losing the human touch in customer relationships.Chapters:00:02 - Introduction to Victoria and her career in growth and product marketing02:05 - From brand strategy to data-driven growth at Wonder03:22 - How AI is transforming market research and decision-making processes05:35 - AI’s role in enhancing customer engagement and marketing strategies08:45 - AI in SaaS development: Refining product-market fit and business models11:27 - Ethical considerations in AI adoption: Balancing human capital and technology14:34 - Which industries are most vulnerable to AI disruption?17:16 - How companies can address job displacement fears in an AI-driven future20:12 - Personal use of AI: Tools Victoria uses for productivity and daily tasks22:12 - Advice for entrepreneurs on integrating AI into their businessesLinks and Resources:Victoria Sakal on LinkedInWonder WebsiteTaran Agarwal on LinkedInSimplify Tech Website

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