In this episode, we’re joined by Enrico Sieni, CEO and founder of Pricing Lever, to discuss how AI is revolutionizing strategic pricing and driving profitable growth. Enrico shares his journey from finance and product management to founding a consultancy dedicated to data-driven pricing optimization. With experience in creating pricing teams across major corporations, Enrico dives into the complexities of leveraging AI for dynamic pricing, customer segmentation, and churn prediction. We discuss how companies can balance pricing strategies with customer trust, data integrity, and the importance of quality data in generating meaningful AI insights.Chapters:00:01 - Introducing Enrico Sieni: From finance to pricing strategy02:13 - The role of AI in simplifying and optimizing pricing for global businesses03:27 - Tools and models Pricing Lever uses to enhance decision-making05:12 - The impact of data quality on AI-driven pricing predictions07:43 - How to clean and unify data for accurate AI implementation09:30 - Exploring dynamic pricing and its influence on customer perception12:57 - Balancing dynamic pricing with consumer trust and transparency15:46 - Mitigating AI hallucinations and ensuring reliable data outputs20:11 - Will AI replace jobs in pricing? Shifting roles in a tech-driven market24:14 - Advice for entrepreneurs: Leveraging AI responsibly for pricing strategiesLinks and Resources:Pricing Lever WebsiteEnrico Sieni on LinkedInTaran Agarwal on LinkedInSimplify Tech Website

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