In this episode of The Simple Business Show, we dive into simplifying copywriting for launches! Our guest, Erin Morris, is a launch copy expert who helps business owners simplify their copywriting to create more demand for their offers.Erin combines her expertise in research, personality psychology, strategy, and data to build genuine relationships with her clients. She is dedicated to helping entrepreneurs achieve their dream life through successful launches and impactful copywriting.-----In this episode, you'll learn - Why market research is crucial to identifying irresistible marketing angles that resonate with your dream clientsHow to establish a unique brand voice to stand out and connect authentically with your audienceThe importance of understanding sales psychology and connecting emotionally with your audience to significantly increase conversion ratesHer five-part framework to streamline the copywriting process and optimize the effectiveness of launches-----Erin's Free ResourceConnection Cure: 45 market research questions - Find messaging angles that connect, boost authority, and create demand. Click here to get it-----Resources MentionedHot JarErin's Sales Page Outliner-----Connect with Erin MorrisWebsiteInstagram-----HELPFUL LINKSSimple Business Community - Free To JoinYour home for connection, clarity, and business growth - made simple.--Simple Business School™All-inclusive membership from Steph Blake that helps you run a simple, streamlined and profitable online business in less than 20 hours per week.--Simple Business Suite™All-in-one business management and marketing tool created by host Steph Blake to simplify your backend systems.--Simple Business ShopTrainings, templates and resources to simplify your business.--Apply To Be a Guest

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