Greenwashing is what marketers do to sort of make claims about the environment and take advantage of that kind of marketing and look more ecologically responsible. This is because, according to research, 66% of global consumers are willing to pay more for environmentally friendly products. So, what exactly is 'greenwashing'? Tune in to Tony and Naren as they simplify some broad and non-specific claims. Meet your hosts aka The Ultracrepidarians!Naren | TonyInstagram: @shenoynv | @notytonyTwitter: @shenoyn | @notytony Say hello and tell us what you think! We love your feedback.We'd love it if you could leave a rating on Apple Podcasts - it really helps boost visibility and our egos. Simblified is:An Indian podcast that takes things that happen around us and deconstructs them in a manner you can understand and impress your colleagues, next interviewer, date or cat. Run by four folks seeking a return to the "good ol' days of Twitter" - Naren, Srikeit & Tony, Simblified has the guarantee of "if we can understand it, you can!" and proceeds to look at everything from technology to politics to weird phenomena to questions you never knew you wanted to be answered. Along the way, you'll hear lots of bad jokes, facts, PG Wodehouse references, and more bad jokes. Hopefully, you'll have a laugh. For more awesome IVM podcasts, find us at:Website: https://ivmpodcasts.com/Facebook: https://facebook.com/ivmpodcastsTwitter: https://twitter.com/ivmpodcastsInstagram: https://instagram.com/ivmpodcastsSee omnystudio.com/listener for privacy information.

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