Ever felt like your client just doesn’t “get it”?You’ve explained it three different ways… You’ve sent drawings, even added labels… Yet somehow, they’re still unsure — or worse, they’re pushing back.In this episode of The Sill Talks Podcast, I unpack one of the biggest reasons architectural projects go off track: poor client understanding.But here’s the honest truth — it’s not always the client’s fault. It’s our job to lead, to explain, and to educate.This episode isn’t theory or fluff. I walk you through 7 practical, battle-tested steps for educating your clients clearly, confidently, and without frustration.You’ll learn how to:Simplify complex design ideas without dumbing them downUse visuals and language your clients actually understandAvoid costly miscommunications before they even startTurn objections into meaningful collaborationSet expectations from the very first conversationAnd transform confused clients into loyal brand ambassadorsI also share real project stories — like how educating a couple in Ondo State completely reshaped how they live in their home today. 📘 Plus: Learn how these strategies tie back to My bestselling book, The Practical Guide to Business for Architects — available now on silldesigns.com 👉 For a deeper perspective, listen alongside Episode 14: underpricing-and-how-it-is-killing-your-business, which explores how to charge what you are worth and have a consistent flow of projects and clients.So if you’ve ever said, “This client is stressing me,” this episode is for you.Let’s fix it — with empathy, structure, and strategy.🎙️ Listen now. ✅ Subscribe. 📤 Share with a fellow architect who needs this today.Send an email to:[email protected] to let us know what challenges you are currently facing in your business, to see how best we can help you overcome them.

Ver todos los episodios