Driving Sales Through Competitive Advantages

25/03/2021 28 min

Listen "Driving Sales Through Competitive Advantages"

Episode Synopsis

On this episode Conor and Alex chat with Chris Stevens, the man behind Keurig's monumental rise in the at-home, instant coffee industry. Chris discusses the marketing and sales strategies he employed, the importance of competitive advantages, and management of rapid growth in the beginning of the company's history. Listen until the end to also hear Chris' advice on giving back in your communities, and making long-lasting impacts.