Abercrombie & Fitch, Hollister, Aeropostale, American Eagle, and Pink were dominant clothing brands during the mid-2000s. Despite their immense popularity during this time period they are scarcely referenced in alternative fashion today. In this week’s episode Joseph and Nathan suggest that said logo-centric aesthetic be labeled “logoprep.” Amidst a larger discussion about prep in the mid-2000s the boys discuss the great recession, malls, Uggs, American Apparel (again), the Netflix film White Hot, and Why I Hate Abercrombie & Fitch by Dwight A. McBride.
 
Links:
Logoprep Pinterest board
Isabel Clancy’s Tiktok account
American Apparel’s fingerless gloves ad
No Logo: Brands, Globalization, Resistance (Featuring Naomi Klein) - Full Movie
 
Recorded on 12/03/2023

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