In this special episode of Sideways Rain, we step away from entrepreneurship and tech to focus on producing with heart.Recorded onsite at the Make-A-Wish Minnesota Wish Ball, JR sits down with Sydney Long, graphics producer at The 180 Group and sibling of a former Wish Kid, to talk about what it means to create an event that hits close to home.Sydney shares their family’s Make-A-Wish story, the full-circle journey of giving back, and how personal connection can elevate not just the work, but the entire purpose behind it. Together, they explore the balance between professional execution and emotional investment, and why finding meaning in your work matters more than ever.This one’s about hope, purpose, and producing with heart. No rain today. The sun is out.Connect with Sydney on LinkedIn: https://www.linkedin.com/in/sslyy/Donate to Make-A-Wish MN: https://wish.org/minnesota

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