Listen "Sideline Stories: CRFTVersary - Ashley Koranteng"
Episode Synopsis
In this episode of Sideline Stories, we sit down with Ashley Koranteng — founder, GM, and visionary behind the Virginia Vitesse, a brand-new semi-professional women’s basketball team in the WABA (Big love to all my Northern VA folks!).
From showing up to a documentary screening with a dream, to building a franchise rooted in community, culture, and care — Ashley breaks down what it really takes to build something from scratch.
We talk about her coaching journey, how she’s reimagining team branding and operations, and why the Vitesse is more than just a team — it’s a movement.
Learn more: https://cantretireproject.com/
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From showing up to a documentary screening with a dream, to building a franchise rooted in community, culture, and care — Ashley breaks down what it really takes to build something from scratch.
We talk about her coaching journey, how she’s reimagining team branding and operations, and why the Vitesse is more than just a team — it’s a movement.
Learn more: https://cantretireproject.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Sideline Stories
Sideline Stories: Money Money Money!
25/06/2025
Sideline Stories: The CRFT Reunion
18/06/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.