Sleeping on success: How affiliate links built a business

22/10/2025 34 min Episodio 208
Sleeping on success: How affiliate links built a business

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Episode Synopsis

Derek Hales was working in marketing and SEO when he and his wife set out to buy a new mattress. Frustrated by how hard it was to choose the right one, he launched a side project comparing mattresses. What began as a hobby quickly grew into NapLab, a mattress-review company that uses scientific data to break down mattress performance and help people make smarter buying decisions.
 
Chapters
00:00 Introduction and background
6:43 Overcoming nerves
7:52 Revenue from review sites
13:11 Building the testing model
14:58 Hiring practices and scaling
19:26 Work-life balance
24:17 Helpful technology and apps
27:45 Reflecting on the business
31:58 Advice for other entrepreneurs
32:56 Closing and contact
 
Learn more about Derek Hales and NapLab: https://naplab.com