Authenticity - it's a word we hear everywhere, but what does it really mean for us as business owners? In this episode, I'm diving deep into the layers of authenticity and exploring how it shapes not only the way we show up in our businesses but also how we connect with ourselves and others. From the pressures of social media to the layers of personal branding, I challenge the oversimplified advice of "just be yourself" and offer a more practical, nuanced take on showing up in ways that align with your core values and your personality.  I also share some insights from my Positive Psychology studies, including the fascinating "Three Selves" framework from Ritu Bhasin, and a vulnerable story about my own journey with authenticity. This isn't just about business - it's about finding a balance between being real and being strategic, setting boundaries, and embracing the parts of yourself that matter most.   In this episode, I'll talk about: Why "just be yourself" isn't always helpful advice. The fine line between adapting and performing. How authenticity impacts everything from your mindset to your marketing. A practical framework to help you navigate authenticity in your life and work. Why being authentic doesn't mean oversharing every detail of your life. Plus: Stick around until the end to hear me reflect on my first year of podcasting - the highs, the challenges, and my big, audacious goals for the future. This is my final episode of the year, I'll be back with series 3 at the end of January. Thank you so much for listening and supporting the podcast this year, I'm so grateful for you all.  Resources I Mentioned: 🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use code BLACKFRIDAY to get 35% off until 2/12/25.  https://vickiknights.co.uk/magic Episode 7: How Identifying Your Core Values Can Help You Show Up With More Confidence Episode 8: Showing Up When Life Is Tough with Susie Reading Episode 12: Showing Up as the Real You with Tamu Thomas    Connect with Vicki  Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility  Website: https://vickiknights.co.uk Work with Vicki  🌟 Last few spaces left for my first international Visibility Retreat taking place near Barcelona in spring 2025  https://vickiknights.co.uk/business-retreat-barcelona 🌟Join the waitlist for the next round of my group visibility mastermind, SEEN, a high-touch 4 month programme, For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/mastermind  

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