Stop Chasing Titles, Start Creating Value with Kash Rocheleau

10/09/2025 1h 6min
Stop Chasing Titles, Start Creating Value with Kash Rocheleau

Listen "Stop Chasing Titles, Start Creating Value with Kash Rocheleau"

Episode Synopsis

Kash Rocheleau went from executive assistant to CFO, then to CEO of a $30M+ company in just five years. She wasn’t chasing titles, she was chasing opportunities, learning, and creating value.In this episode of Show Your Value with Lee Benson, Kash shares:- How she moved from EA to CEO without a pedigree or master plan- Why chasing titles for the wrong reasons leads to burnout- The truth about leadership, servant stewardship, and creating value- How sugar reduction, health, and nutrition tie into her business at Icon Foods- Why curiosity, resilience, and transparency matter more than credentialsHer views on hiring, team culture, and balancing passion with responsibilityThis is a raw conversation about leadership, growth, and doing the work to create value for people, teams, and customers.📌 Connect with Kash Rocheleau:Website: iconfoods.comFor more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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