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Listen "Stop Calling It Open Banking - Ozone API, Katie Hayes on Why FinTech Marketing Language Is Broken"
Episode Synopsis
Katie Hayes from Ozone API reveals why FinTech marketing language is fundamentally broken and what to do about it.Key insights:Why "open banking" needs a complete rebrandThe spray & pray mistake burning marketing budgetsHow to market to developers AND commercial teamsWhy regulatory compliance is your competitive advantageAI co-pilot strategies that actually workKatie drops truth bombs about B2B FinTech marketing, work-life balance with twins, and why the FinTech community is surprisingly collaborative.Connectwith Katie: LinkedIn: https://www.linkedin.com/in/katiejayhayes/Ozone API: https://ozoneapi.comConnectwith Macloud:LinkedIn: https://www.linkedin.com/in/macloudmoyo/ Agency: https://humbleroots.agencyMonthly conversations with B2B marketing leaders who are actually moving the needle.
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