🔥 Learn why lower ADR (Average Daily Rate) can actually drive higher revenue in short-term rentals when you focus on the right metrics. Free training and resources: https://www.airinn.lifeThis short-term rental strategy video breaks down a real Winter Park property that grew 29% year-over-year revenue despite market revenue dropping 11%. You'll see how strategic pricing in shoulder and off-season months led to double the occupancy and 59% stronger RevPAR than the market average.Instead of obsessing over ADR alone, this video shows you why RevPAR (Revenue Per Available Room) and total revenue are the metrics that actually matter. We analyze real market data showing how one property booked twice as often as competitors while maintaining competitive peak-season rates. You'll learn the exact pricing strategy that kept revenue flowing during slow periods without sacrificing guest quality or peak-season premiums… and why the traditional focus on ADR is misleading property owners.📌 VIDEO CHAPTERS:0:00 Why Lower ADR Isn't Always Bad in STRs0:29 Winter Park Market Analysis: 11% Revenue Drop0:59 Case Study: 29% Revenue Growth in Down Market1:33 Occupancy Advantage: 80% vs 39% Market Average1:49 ADR vs Total Revenue: What Actually Matters2:10 Guest Quality & Peak Season Performance2:38 RevPAR: The Metric That Actually Matters💡 WHAT YOU'LL LEARN:﹂Why ADR alone is a misleading metric for STR success﹂How to use RevPAR to measure true property performance﹂Strategic pricing for shoulder and off-season months﹂Real case study: 29% revenue growth in declining market﹂How to achieve double market occupancy rates﹂Balancing occupancy vs nightly rate for maximum revenue﹂Guest quality considerations with lower seasonal pricing🔍 YOU SHOULD WATCH THIS VIDEO IF YOU'RE LOOKING FOR:﹂Short-term rental pricing strategy for seasonal markets﹂How to increase STR revenue in a down market﹂Understanding RevPAR vs ADR in vacation rentals﹂Winter Park short-term rental market analysis﹂Airbnb pricing strategy for shoulder season﹂VRBO dynamic pricing best practices﹂STR metrics that actually matter for profitability﹂How to compete in oversupplied vacation rental marketsABOUT LANDON: Landon Smith, Host of Short-Term Rental Passifier, helps property owners maximize revenue through data-driven pricing strategies and market analysis. AirINN specializes in dynamic pricing, occupancy optimization, and RevPAR growth for vacation rental investors across competitive and seasonal markets.👉 Get Your Free Property Analysis: Visit https://www.airinlife.com to see exactly how your listing compares to market performance and what you can do to improve results with our platform.

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