In this episode, we sit down with Will Cook, Chief of Staff at Skycrest Roof Co. Will shares his unique path from consulting to serving as an infantry officer in the U.S. Army before joining the CXO program. He reflects on his first year helping to launch Skycrest, where the role meant doing everything from marketing to operations while learning the business from the ground up. Will highlights the importance of humility, listening, and building relationships with founders and frontline teams, especially in a people-driven industry. He also discusses evaluating talent in fast-moving environments, practicing relentless prioritization, and leaning on the CXO peer network to navigate the inevitable highs and lows of growing a young company.Key Takeaways:Learning the business from the ground up builds credibility, deepens relationships, and ensures leaders make informed decisions that create lasting valueRelentless prioritization helps executives focus on the highest-impact initiatives, avoid distractions, and drive meaningful results in fast-moving environmentsPeople are at the center of every decision, and knowing your team’s strengths, weaknesses, and motivations is key to building trust and driving performanceSteadiness through highs and lows is sustained by leaning on peers and mentors, creating a support system that strengthens resilience and perspectiveChapters:00:00 - Introduction07:56 - What Makes a Good CXO12:05 - Building Relationships with Founders14:36 - Advice for New Leaders17:24 - Best Advice Ever ReceivedListen to our podcasts at:https://www.shorecp.university/podcastsYou’ll also find other Bigger. Stronger. Faster. episodes, alongside our Microcap Moments and Everyday Heroes series—highlighting the people and stories that make the microcap space unique.Other ways to connect:Blog: https://www.shorecp.university/blogShore Capital University: https://www.shorecp.university/Shore Capital Partners: https://www.shorecp.com/LinkedIn: https://www.linkedin.com/company/shore-universityThis podcast is the property of Shore Capital Partners LLC. None of the content herein is investment advice, an offer of investment advisory services, or a recommendation or offer relating to any security. See the “Terms of Use” page on the Shore Capital website for other important information.

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